Meet Ioanna & the if project

Ioanna Faga studied Interior Architecture in Athens before earning a postgraduate scholarship to the Glasgow School of Art — a journey that took her from the grand scale of architectural space to the most intimate scale of all: the body.

With years of professional experience in furniture and spatial design, Ioanna worked quietly in parallel — designing small-scale objects and jewellery for other brands, drawn by a persistent fascination with things that can be worn, carried, and felt. Things that hold a memory.

That conviction became the foundation of her own brand. The if project is her creative and entrepreneurial home: a space where imagination unfolds through jewellery crafted in 925 silver and carefully chosen materials, each piece forming part of a considered and complete aesthetic vision.

Rooted in strong Greek influences and developed through clearly defined thematic collections, Ioanna's work sits at the intersection of architecture, storytelling, and personal adornment. Every piece is an invitation to carry a little piece of Greece — quietly, beautifully, close to you.